Flora Skincare

Flora is a concept for an elegant skincare brand with an ornate, but clean aesthetic. The brand identity is reflected through a beautifully analogous color palette and sophisticated type treatment that maintains clear readability. The butterfly logo was chosen for its delicate beauty and symbolic resonance. Much like the butterfly, Flora represents transformation, natural elegance, and gentle care. This imagery not only aligns with the brand’s sophisticated yet approachable feel but also reinforces its commitment to subtle refinement in every aspect of its packaging.