My process for this project began with background research that helped me define the overall direction of my design. I selected a graphic design festival and was tasked to create a poster that advertised it in a way where typography was the dominant element. Since I had the opportunity to visit Switzerland this past summer, I was deeply inspired by Swiss design and the clean, intentional aesthetic that surrounds it. I knew I wanted to bring that influence into my work, so I selected the Weltformat Graphic Design Festival and chose to feature Lars Müller because of his strong connection to traditional Swiss design. After narrowing my concept, I started by building a mood board and studying successful examples of Swiss typography. We also completed an in class collage exercise to spark visual ideas and begin brainstorming. From there, I moved into Adobe InDesign and Photoshop and began translating my ideas digitally. I had taken many photos during my time in Switzerland, and because photography is such an important part of Swiss design, I wanted it to be a key component in my poster. I chose to use only black and white imagery so the yellow accent color could guide the viewer’s eye and become a strong unifying element. Once the front of the poster was complete, I designed the back in a way that felt cohesive and also kept the foldable grid structure in mind. After finalizing the full layout, my last step was to create a motion animation that extended the visual language of the poster and captured the same rhythm and energy found in the printed design.