Born To Run

Secretariat’s Triple Crown

For this project, I created an editorial booklet centered on Secretariat’s Triple Crown, with each chapter dedicated to one of his three iconic races. This assignment pushed me to explore editorial design from concept to completion, researching the narrative, sketching thumbnails, building flat plans, and shaping the visual system. I used typography as a way to express movement throughout the piece, echoing the power and speed of Secretariat on the track. My goal was to balance that sense of motion with the elegance and tradition of horse racing, keeping the design cohesive across all three sections. Black and white imagery paired with ornate and elevated typefaces helped the booklet feel timeless and classic, while the pacing and layouts were crafted to draw viewers into the excitement of each race as the story unfolds.

Editorial Design Booklet
Graphic Design II

Fall 2025

Process

I began this booklet by researching and gathering the content I wanted to include. After looking through countless articles and background information on Secretariat’s Triple Crown, I struggled at first to decide what story I wanted the booklet to tell. Watching the race videos changed everything. I was completely captivated by the intensity of each race and the way the announcer narrated them, and that inspired me to build the booklet around the audio transcripts. Since accurate transcripts don’t really exist online, creating them myself added a unique layer to the project. Once I chose that direction, I transcribed the races, collected imagery, and experimented with several early styles that used color and bold typography. After refining the visual approach, I created a flat plan to map out the structure and decide what content lived on each page. Each chapter opens with a traditional article layout to introduce the race, followed by images and the transcribed audio arranged in ways that convey movement and momentum. After completing the final layouts, I had the booklet perfect bound at a local printer to give it a polished and elevated finish.

Editorial Design Booklet
Thumbnails / Flat Plans / Layouts

Fall 2025

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